For many organizations, a strategic plan is a compass that guides all company activity. It determines future success.

But the same organizations struggle with the strategy execution of these plans. There are plenty of studies that confirm this fact. An HBR study of 400 CEOs revealed that strategy execution was the number one challenge facing organizations.

This information is really important. It’s especially surprising considering other challenges like political instability, competition, and more.

While strategy execution is difficult, the cause is a bit harder to pinpoint. Sometimes, execution failure is due to individual employee performance. Other times, unforeseen market shifts, like volatile oil prices, are to blame for missing plan targets.

From a leadership perspective, these causes are tough to tackle. In most cases, the team does have an effective strategy. It just fails somewhere in the strategy execution phase.

So, we decided to focus on common issues we see within organizations. These obstacles represent clear opportunities for organizational improvement. By tackling these obstacles to plan execution, you clear the way for better organizational performance and strategy execution.

1. Lack of Clear Objectives

Have you ever received a mandate like ‘increase sales’ or ‘decrease costs’?

These business objectives may fulfill a larger strategic objective for the company but are hardly actionable for those responsible for execution. The problem lies in specificity – The objectives themselves are not flawed. In fact, they probably collectively build an effective strategy.

It’s the “how” that’s missing. The means of strategy execution are notably absent.

Without specific directives around the ‘how to’ and ‘how much’, stakeholders are often left playing the guessing game. Leaders need more detail about where to spend time and resources to move the needle.

To overcome the obstacle, increase clarity and specificity to objectives. Objectives should all be aligned to quantifiable metrics. An objective or goal should either increase, decrease, or be maintained.

When building out objectives, ensure that you’re clear on the current value, the future goal, and the time period given. This is important beyond leaders and managers to other team members to provide structure and guide success.

2. Lack of Buy-In from Stakeholders on Strategy Execution

Achieving buy-in from stakeholders for your plan starts with a clear understanding of all the components.

But further, it is important that stakeholders understand the “why” behind the plan. The “why” is how the plan cascades to strategies that relate to their roles and responsibilities. In many scenarios, managers and employees will ask themselves the WIIFM question – “What’s in it for me?”

With ownership of the spirit behind the plan, leaders and team members will see key objectives and tactics less as mandates. Instead, they are more of imperatives for both their own success and the success of the company at large.

A true sense of ownership is achieved when all relevant stakeholders feel they had a hand in the construction and communication of the plan.

As you build your plan and key strategies, leverage collaboration from initial ideas, to plan construction, and into the execute phase. By including key leadership and managers in the planning and implementation process, you increase the overall buy-in to the plan.

With management and employees both feeling heard, the organization will feel a sense of ownership for its execution.


Four Drivers of Strategy Execution 

Download this guide to understand the cost of allowing poor execution, identify common barriers and learn how to implement a system that encourages a culture of execution.

4 Drivers of Plan Execution

3. Lack of Visibility into Plan Execution Progress

The importance of visibility into strategy execution begins with instilling a sense of confidence amongst all stakeholders.

Not just confidence in the critical strategies and challenges, but that the right focus and resources are on the strategic plan. That progress is being made by the right people at the right time for the business’s success.

But visibility also affords a more significant advantage. With a culture of transparency, strategy execution impediments can be identified and solved collectively in a more expedient manner.

Visibility is not meant to be a tool for punitive action. It’s meant to highlight the strategic plan and encourage a proactive analysis and action from leaders. When everyone is privy to work being completed, everyone can assist in ensuring success.

As you work to increase visibility, don’t just focus on leadership. Extend insights and communication on progress across the company to various levels of management and all employees.

Create cascading levels of reports and insights that highlight strategic plan success that’s relevant for the group of employees viewing the information. Start with a high-level company overview and cascade the reporting visibility accordingly. Increase the focus on key objectives relevant to managers and business units as you cascade.

The goal with visibility is to increase the understanding of strategy execution progress throughout the business. Not to just focus on the leaders at the top of the organization. By spending time to highlight key strategies during the implementation of your strategy, you help increase buy-in across the organization.

Regardless of your approach to transparency, any level of visibility helps tremendously in keeping everyone on the same page.

There are many obstacles that inhibit strategic plan success. These three are very commonly seen across organizations of all industries and sizes.

About AchieveIt

AchieveIt is the platform that organizations use to get their biggest, most important initiatives out of the boardroom and into reality. There are so many great ideas never quite make it across the finish line because there’s no real way to keep everyone on track. You’ve got to:

  1. Get everything in view in real-time
  2. Get everyone engaged while also holding them accountable
  3. Get every possible advantage drawing on the experience and best practices of our execution experts

That’s why everyone from global corporations, to regional healthcare systems, to federal agencies have turned to AchieveIt for their Integrated Plan Management. Let’s actually do this.

Ready to improve your plan execution?

Organizations of all types leverage AchieveIt to connect, manage, and execute their most important initiatives. Replace manual processes & siloed systems with interconnected plans in a single, automated platform.

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