Hospital Brands That Thranscend Market Forces

Hospital Brands That Transcend Market Forces

July 16, 2012 – The Achilles heel for most hospital brands these days is the fact that they are built upon statistics. The two most common […]
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6 Rules for Creating a Great Hospital Brand

Last week, I wrote that I did not believe in the existence of powerful, national hospital brands. However, I also stated that I did believe in […]